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Infiniti, the luxury car division of Japanese Automaker Nissan Motor Co. made its UK flagship debut in Reading with the help of AIS members Avanti Systems and Tapper Interiors.
Tapper Interiors was recommended to BDB because of their expertise in similar showroom environments and their reputation for outstanding internal fit outs. There is a roll out of 14 Infiniti dealerships across the country and Tapper Interiors has been involved in all of the first four.
There were particular considerations in this type of environment in terms of fire and sound specification, including the prevention of sound spreading from a potentially noisy workshop which is in close proximity to the luxury of the sales showroom where a peaceful ambience is essential.
Infiniti, Reading, Case Study
Tapper Interiors carry out a wide of Internal fit out projects in prestigious showrooms across the UK
What the Architect said:
“When starting a brand role out programme and creating a flagship facility the attention to detail is essential throughout the design and crucial to the end product.
Working with Tapper Interiors we were confident in achieving the level of detail required for a luxury brand.
The communication through to the execution was produced in a professional manner with care and attention to provide the high quality finishes and details. Understanding the importance of the sites and the relationships with client and brand alike made the process easier, which in turn reflects well on the entire project team.
We are pleased to see the level of quality has continued and the development of details has progressed throughout the following sites”.
Avanti (makers of the partitioning) were so impressed with the work carried out at Infiniti, they have used it as one of their own case studies, which you can download here: